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Interactive Financial Reporting
A huge step organizations have taken in the direction of openness is posting financial information online (government agencies are even required to post financial reports online now). What better way...
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Twitter: Authentic or Aloof?
With constant updates and 140-character messages, Twitter is the environment to create the authentic voice of an organization. Twitter has received a lot of popularity lately, with “tweets” from...
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Facebook: The Virtual Water Cooler
While some companies embrace the use of Facebook, even for work-related collaboration purposes, other companies are setting up firewalls to ban the use of Facebook in the workplace. In an...
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Video Blogs: Additional Transparency and Authenticity?
I recently produced a short video blog to further discuss transparent consumer relations. After days of dubbing tapes, re-shooting footage, saving and re-saving for video and sound, and the usual video...
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“But Why?”
I recently spent time in Upstate New York with my four-year-old cousin. Enthusiastic and curious, he grilled me for days with one question: “why?” “Why is this grass so yellow?” “Well, because without...
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Twitter Trends + Your Brand = #winning!
A New York-based spa deals site, @SpaSally, gained 60 new followers and increased sales by a third when it offered a $25 spa deal to the @bronxzooscobra on Twitter. @HiltonNewYork received a retweet...
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The Greatest (Transparent) Movie Ever Sold
After exposing McDonald’s back in 2004 with ‘Super Size Me’, Spurlock has now entered the product placement realm of the film industry with his newest feature, “The Greatest Movie Ever Sold”. The film...
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Marketing: A Patchwork Story
Growing up, shopping for clothes with my mother never resulted in a quick credit card swipe and a bag full of purchases. No, I recall ogling sundresses and Capri pants at designer prices, as she simply...
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Loyalty Programs: Socializing Your Critical Mass
Recently, I was asked to take a step back from my current role in loyalty marketing, and determine why loyalty marketing works, who it’s geared towards and how to launch a loyalty program for your most...
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Social Fit – Why Fitness Enthusiasts are like Sweatbands
They run, they bike, they hike, they swim… they cook, they read, they shop and they share. Fitness enthusiasts have been forming communities for decades, and the Internet has only made it easier to...
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